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Texas Instruments Incorporated announced today that Samsung Electronics
has selected TI?‚´s OMAP-DMTM multimedia processor technology for
several digital TV mobile phone models for the Korean marketplace. These
phones can receive Digital Multimedia Broadcasting (DMB) signals from
satellites or from a network of terrestrial transmitters.
Digital
TV is quickly becoming a hot application for mobile phones, with Korean
mobile phone users demonstrating a healthy appetite for watching their
favorite programming anytime, anywhere. Korea is leading the way in
mobile Digital TV, with DMB services already delivering TV programs
to the handset, including channels dedicated to sports, comedy, news,
games, music and favorite movies. As DMB licenses are awarded in Korea,
it is expected that millions of on-the-move Korean consumers will tune
in to DMB-enabled mobile phones to watch live broadcast TV or listen
to music programs on their mobile phones.
{mosgoogle}In
order to deliver the high-quality TV viewing experience that consumers
have come to expect in the digital age, mobile phones need a powerful
application processing engine that allows at minimum several hours of
battery life. TI's multimedia processors will power these Samsung digital
TV mobile phones. These processors feature robust multimedia processing
capabilities for crisp, clear resolution in real-time.
"Samsung
is committed to digital innovation, including delivering mobile digital
TV to consumers," said HunBae Kim, Vice President of Samsung's
Research and Development team. "By adopting TI's high-performance
multimedia processor technology, Samsung can also ensure it brings crystal
clear television to the mobile phone for the best viewing experience
possible in the palm of your hand."
"The
acceleration of mobile Digital TV adoption is well underway in the technology-savvy
Korean market," said Terry Cheng, President of TI Asia. "Clearly,
Korea is setting the bar high with technological innovation, and TI
is proud to be a part of this growth by combining its strengths with
Samsung to deliver a new and better user experience to countless Korean
mobile phone consumers."
The
first model of these new Samsung digital TV mobile phones is available
now to consumers in South Korea.
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