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 3 Hong Kong, a subsidiary of Hutchison Telecommunications HK, is launching a
brand new series of marketing campaigns this summer! 3 Hong Kong today unveils
the world-exclusive Sony Ericsson K608i SilverSlim 3G video mobile phone in its
continued effort to bring customers the strongest selection of cutting-edge 3G
video mobile phones from Sony Ericsson.?‚
Starting today, customers switching to 3 and purchasing selected models
of 3G video mobile phones, will receive a three-fold mobile number portability
rebate offer amounting to HK$900. In celebration of its full 3G coverage in the
entire MTR network, 3 is also launching a brand new ??€?3 MTR Channel??€? with
enriched content embracing free news headline and video entertainment news, 3G
location-based games with attractive prizes, as well as location-based guides to
dining and shopping options around MTR stations.
3??€�s strongest network coverage will be featured in the latest TV
commercial ??€?Coverage??€?, which is scheduled to premiere tonight. The new
commercial is set to spark a new wave of interest in 3G mobile
communication.
Mr. Peter Wong, Chief Executive Officer of 3 Hong Kong said, ??€?Since
launching our pioneering 3G video mobile services, 3 Hong Kong has been leading
the development of 3G mobile communication in Hong Kong, providing customers
with the widest choice of video mobile phones, the richest video content, and
the strongest network coverage.
{mosgoogle}By partnering with four major handset manufacturers - LG, Motorola, NEC
and Sony Ericsson, 3 Hong Kong is providing the widest selection of exclusive
video mobile phones in the market. With the unveil of the world-exclusive Sony
Ericsson K608i SilverSlim 3G video mobile phone, we are bringing our customers
the strongest selection of cutting-edge 3G video mobile phones from Sony
Ericsson.
Currently, 3 Hong Kong??€�s video mobile phone selection has expanded to
include 23 models, available in 41 colours. 3 is also leading the market by
offering the best 3G network coverage in Hong Kong. We are the first in Hong
Kong to achieve full 3G coverage in the entire MTR line, including Disneyland
Resort Line, all of Hong Kong??€�s 12 major vehicle tunnels as well as the lifts of
major commercial buildings. Being Hong Kong??€�s first 3G operator to connect to
the entire MTR network, 3 also takes pride in partnering with MTR Corporation to
introduce the new ??€?3 MTR Channel??€?, allows customers to enjoy a range of free
infotainment services and the new location-based game. 3 takes pride in allowing
our customers to enjoy a full spectrum of 3G mobile communication services from
ground to tunnels, whether it be accessing any of our 33 infotainment channels
or making a seamless video call.??€?
3 launches world-exclusive
Sony Ericsson K608i SilverSlim 3G video mobile phone
3 Hong Kong unveils the
world-exclusive quad-band Sony Ericsson K608i SilverSlim 3G video mobile phone
in its continued effort to bring customers the strongest Sony Ericsson video
mobile phone selection and the most diverse range of handset options in town.
The slim-bodied Sony Ericsson K608i in a stylish all-silver case is equipped
with 1.3 mega pixel outward and 100k pixel inward cameras with 4x digital zoom
for video and image capture. Other features of the phone include UMTS and
tri-band GSM900/1800/1900 connectivity, a 262,000 colour screen, a built-in FM
stereo radio and support for video and audio streaming technology, multimedia
and text messages, POP3 and IMAP4 email services, Bluetooth, 72-chord and MP3
ringtones, JAVA applications and games, etc. Guaranteed to be a big hit with the
tech-savvy generation, the Sony Ericsson K608i SilverSlim video mobile phone is
now available through all 3Shop outlets, and priced as low as HK$1,4803.
3 offers three-fold MNP
rebate offer
3 Hong Kong is offering the most irresistible 3G mobile number
portability (MNP) rebate offer in town. Starting today, customers switching to 3
under MNP and purchasing any of the specified 3G video mobile phone models will
be entitled to a three-fold rebate, amounting to as much as HK$900. This summer
is the smart time to switch to 3!
{mosgoogle}3 unveils enriched
content of ??€?3 MTR Channel??€? to celebrate full 3G coverage at MTR
Having
recently taken the lead in connecting to the entire MTR network, including the
Island Line, Airport Express Line, Kwun Tong Line, Tung Chung Line, Tsuen Wan
Line, Disneyland Resort Line and Tseung Kwan O Line, all of Hong Kong??€�s 12 major
vehicle tunnels and lifts of major commercial buildings, 3 Hong Kong now enables
customers to access the smashing content of its 33 video channels anywhere from
ground to tunnels. In celebration of this full MTR coverage, 3 Hong Kong
partners with MTR Corporation to unveil its new ??€?3 MTR Channel??€?, featuring a
host of free contents ranging from daily update news headline, fascinating video
entertainment content, exciting Java games and personalized ringtune and
wallpaper downloads. The channel also introduces a new 3G location-based game,
which gives away fabulous prizes to customers who succeed in locating the most
??€?treasures??€? at major MTR stations before September 30. The game only charges
HK$18. What??€�s more, customers can obtain the latest dining and shopping offers
around MTR stations using the ??€?Jetso Nearby??€?, which is also based on
location-based technology. The service charges HK$8 per month but for customers
who register the service before September 30 can enjoy the service free of
charge during promotional period. Through ??€?3 MTR Channel??€?, 3 customers can
access the strongest video content in town and obtain first hand information
that suits their daily needs.
New TV commercial ??€?Coverage??€? unleashes the
power of seamless ground-to-tunnel 3G mobile communications
3 Hong Kong has
produced a brand new TV commercial ??€?Coverage??€? about its industry-leading move of
making 3G services available throughout the entire MTR network. Once again
starring Leon Lai, the new commercial conveys the message that ??€?3??€? is synonymous
with ??€?power??€?. The story is developed along the theme of 3 making its 33 video
channels and video call services available to customers even when they are
traveling on the MTR. Leon Lai opens a parachute as he jumps from a moving
airplane and lands on the top of a speeding MTR train. In between scenes of
breathtaking actions are clips from selected video channels of 3, to signify the
availability of 3??€�s 3G video services throughout the entire MTR network. The new
commercial unleashes the full power of seamless 3G mobile communications from
ground to tunnels, allowing customers to enjoy 33 video channels anywhere with
the most extensive 3G network powered by 3.
The new TV commercial will
premiere tonight at 9:15pm at TVB Jade; Sneak previews of the TV commercial
starts from tomorrow ??€� exclusively for 3 customers with 3 video mobile phones.
?‚
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