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N-Gage online marketing has brought home the hardware. As a finalist for a
record four nominations, the successful N-Gage online marketing campaigns won
two Cyber Lions last week in Cannes. The fresh N-Gage advertising, which was a
collaboration between Nokia and different advertising agencies, was honored with
nominations for the Pathway to Glory 'hand grenade' and the ONE mobile
multiplayer game campaigns. The Virtua Tennis and Snakes campaigns both won
Bronze Cyber Lions.?‚
{mosgoogle}The annual festival in Cannes is the most prestigious of its
kind. Over 8,000 advertising industry figures from 75 different countries meet
to review and celebrate the year's most successful and creative marketing
campaigns and advertisements. Being nominated for four of these reputable awards
and winning two has thrilled everyone who has put so much effort into the N-Gage
advertising campaigns.
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"In addition to being absolutely hilarious, the Snakes campaign
has many interesting viral elements and has helped to drive traffic to both
N-Gage.com and the N-Gage Arena." said Jussi Solja, N-Gage On-Line Marketing
Manager, Nokia. "Like all of our campaigns, it uses creative, fun?‚ - sometimes
even wacky - ideas to really attract and entertain the consumer."
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"Four finalists in the Cannes Cyber Lions and two Bronze Lions
are something of which we can be proud", Jussi Nevanlinna, Director, Product
Marketing, Games Business Program, Nokia. "It requires great skill and
competence from our marketing staff to find the right vendor and to manage the
creative output."
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To find out more about the award-winning N-Gage marketing
campaigns, please visit the following web sites:
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www.snakesoutbreak.com
www.n-gage.com/one/
www.pathwaytoglory.com
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About N-Gage
The N-Gage game deck is an innovative mobile device that is
creating an entirely new market for the games industry. Built for active gamers,
the N-Gage platform is the first mobile and connected game deck to feature
online high-quality 3D multiplayer gameplay over Bluetooth wireless technology
and GPRS. The N-Gage device also offers unique online games services as well as
a comprehensive and growing games catalogue from the leading game publishers.
Nokia is the world leader in mobile communications. Nokia and N-Gage are
trademarks or registered trademarks of Nokia Corporation.
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