 Mobile network Springwise have written about mobile virtual network operators for gay customers, for 16-24 year olds and for charity. Now, anyone can start their own MVNO using Sonopia, which launched earlier this week.Sonopia works with Verizon to handle calls and data transfer, and
lets anyone from a rock band to a church group set up their own mobile
network brand. In return, the mini carrier will receive 3-8% of
revenues generated by the customers they sign up. Brands create their
own calling plans, get a co-branded website and are able to send their
members messages about the latest news or special events.
Organizations that have already set up a Sonopia MVNO include the
National Wildlife Fund, the American Medical Student Association and
the Long Island Ducks (minor-league baseball). Someone also started a
San Francisco Foodies group and the LonelyGirl15 Fan Club.
The obvious challenge when setting up your own MVNO is to create a
strong enough hook to convince customers to switch from a major carrier
to your service. Which could be exclusive content sent only to
members/customers, like a pre-release of Fergie's latest song, or daily
nuggets of wisdom from Dr. Phil. Non-profit networks are helped by the
feel-good factor of knowing that profits are being donated to the cause
of one's choice, as is the case with the National Wildlife Fund: "Help
preserve our wildlife today... one call at a time."
Since Sonopia doesn't charge set-up costs, there's nothing stopping
you from setting up your own mobile network today. It might not make
you a telecom mogul, but it could provide a nice additional stream of
income.
Website: www.sonopia.com
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